In this context, finding new solutions to mitigate environmental impacts of dyeing has become one of the most critical steps in the implementation of more sustainable practices in the supply chain.

In the framework of an exciting collaboration initiated by KERING in 2020, ECOPEL and DYECOO present the first ever faux fur entirely made in waste-diverted recycled polyester dyed with the groundbreaking innovative technology of DYECOO.

DYECOO’s technology allows textiles to be dyed without water and no chemicals thanks to a CO2 based dyeing technology.

This is the first ever 100% water-free process allowing textile manufacturers to reduce their reliance on water sources and use of hazardous process chemicals and in effect significantly reduce the carbon and water footprint of textile dyeing.

While a growing number of brands have announced fur-free policies for ethical reasons, the use of faux fur has been gaining momentum in the fashion industry. Solutions need to be found and implemented to reduce environmental impacts at all steps of the complex supply chain with the goal to create a more sustainable fashion system.

“DYECOO’s technology has been available at industrial level for several years, and to use it for a different product has been quite challenging and exciting, with a great commitment from all the teams involved. It also was forward-thinking, considering that a European water-free and chemical-free processing facility will be soon available for production volumes. We are really close to its implementation. This is just one of many processing innovations in which Kering is working to reduce the resource consumption in the fashion industry.”

Says Christian Tubito Director of Kering Material Innovation Lab

As a material, this waterless dyed faux fur has the look and feel of sheepskin. It is not immediately available on the market. The first intention of the collaborative group was to demonstrate the feasibility of the DYECOO’s technology applied on faux fur while showing the way towards more virtuous practices.

After several successful trials and pre-industrial pilots, the collaborative group will start a new phase involving ARETO, a Spain-based mill now in a joint-venture with ECOPEL. The goal is to bring waterless dyed faux fur to the market in the coming collections.