ECOPEL is very proud to be one of the supporters of REPLICA. This project is going to be presented in the context of the International Design Biennale of Saint Etienne, an important cultural event in France.
REPLICA is part of a collaboration between China and France in the field of Textile Design, driven by a reciprocal fascination between the two cultures.
In a time of hyper circulation of images and fashion trends, REPLICA creates a dialogue between chinese firms and the textile Design option at the HEAR (Haute Ecole des Arts du Rhin) in Mulhouse a direct legacy of a local industrial tradition that dates back to the 18th century.
The four faux fur creations were imagined and designed by two talented students from the HEAR fashion school. Read what Margaux Launay-Sajet and Mounir Slatni have to say about REPLICA :
“At this time when counterfeit work is raging, we have decided to copy the same fake fur coat in four versions, from the standard product to Haute Couture, including mid-range versions."
We played with the idea of Replica through the ECOPEL label, which we used for our demonstration of the concept. Arnaud Brunois, Communication Manager, welcomed our project with interest and empathy, supplying us with a magnificent fur imitation of the Asian Black Bear, which we had chosen in tribute to China.
We created the pattern and sewed an initial standard “mid-range” coat, which we improved by creating a second, longer coat with a lining and reworked sleeves. Then we made a copy of it, designing a third “luxury” model with certain details from the bear’s face embroidered on the back. Finally, we made a “single edition” fourth coat with a sculpted, moulded bear’s head in leather from the Degermann tanners, to round off the demonstration. The most entertaining thing was to see that the most difficult coat to create was ... the first, least sophisticated one of them all !
The exhibition will take place from the 21st of March to the 22nd of April. For more information, please visit www.hear.fr
ECOPEL is a global faux fur textile and apparel manufacturer that straddles from fabric to garments with a vertically integrated supply chain and sales offices servicing markets all around the world.
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